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For homeowners whose listing expired, was canceled, or was pulled

What if your home wasn't the problem?

Your home didn't sell. That's frustrating, and it doesn't mean it can't. Before you relist with anyone, let me show you what I'd do differently, and give you an honest answer on whether selling even makes sense right now.

Get my free expired-listing review Text Adolfo

No pressure. If relisting doesn't make sense for you right now, I'll tell you.

  • Easy Exit listing agreement
  • 22-point marketing system
  • Pasadena · LA County · Orange County
Video coming soon Adolfo Aguirre, Pasadena realtor with SERHANT., seated in a navy suit
Why your home didn't sell, and what I'd changeA quick message from Adolfo
  • 15Avg. days on marketvs. 58 for the average agent
  • 101%Avg. list-to-sale pricevs. 93% for the average agent
  • $53M+Career sales50+ clients served
  • $150KOver asking1065 Locust St. Under contract in 2 days.
Expired, then sold 1841 N Garfield Ave, Pasadena 6 months with another agent, no offers15 days to contract with me$46K over asking See the story →

Me vs. the average agent

Average days on market Fewer is better
Adolfo Aguirre15 days
Average agent58 days
Average sale price vs. list price Higher is better
Adolfo Aguirre101%
Average agent93%

Days-on-market and list-to-sale comparisons from Adolfo's seller presentation. Career sales and sale results from adolfoaguirre.com and his credentials packet. Past results don't guarantee future results.

★★★★★

“Adolfo was comfortable to talk to, not pushy, and respected our timeline. When it came time to sell, he negotiated a price higher than our listed offer price, 2 days in the market, and $150K over asking.”

David Streit, seller1065 Locust St, Pasadena

Real homes. Real results.

Homes I've sold, and how I got them sold.

Tough houses, tricky timelines, and one that sat for six months with someone else. Here's what happened when we changed the plan.

Same house. Different agent.

Living room at 1841 N Garfield Ave, Pasadena, as marketed by Adolfo Aguirre Dining and kitchen area at 1841 N Garfield Ave, Pasadena Open living space at 1841 N Garfield Ave, Pasadena

Expired-listing turnaround · 1841 N Garfield Ave, Pasadena 91104

Six months with no offers. Under contract in 15 days.

For six months this home sat on the market with another agent. No offers. No feedback. Just silence. The sellers were starting to believe it was unsellable. Then they relisted with me.

Before6 mo.with another agent, no offers
With Adolfo15 daysto contract, multiple offers
  • The plan

    A complete repositioning: strategic pricing, architectural-quality visuals, and targeted marketing aimed at local and out-of-area buyers.

  • The execution

    Professional photography, virtual staging, and targeted digital campaigns. Private showings with qualified buyers, and steady feedback that gave the sellers their confidence back.

  • The result

    Multiple offers. Under contract in 15 days. Sold for $46K over asking: $1,210,000.

In the seller's words

★★★★★
“Adolfo did an amazingly professional job from start to finish. He went above and beyond, used modern and prompt communication means. Provided resources and in many instances treated our home tasks as if they were his own. He got us reasonable quotes on items that would help us sell our house, and gave us solid reason and working justification to convince the buyer to be reasonable with us. When one buyer backed out, he got right back to get us many additional offers. All around excellent experience.”
Vivek Babtiwale, seller1841 N Garfield Ave, Pasadena

How I got it done

1065 Locust St, a 117-year-old Craftsman in Pasadena

1065 Locust St, Pasadena 91106

Under contract in 2 days. $150K over asking.

The challenge: A 117-year-old Craftsman. The sellers interviewed several agents and took over six months to list. They needed guidance without pressure, and a plan that respected the home's age and the inspection issues that come with it.

What I did: No overselling. No urgency tactics. Steady follow-up, strategic pricing, and a clean presentation for buyers who love historic Pasadena. Strong offers came in within 48 hours. We used the momentum to negotiate, then handled the inspection items calmly.

“Various issues came up with our older home, and Adolfo provided excellent advice while mitigating every concern. In hindsight, Adolfo definitely earned his commission.”David Streit, seller, 1065 Locust St
  • Under contract in 2 days
  • $150K over asking
  • Sold $1,450,000
555 S Grand Ave, a 1910 Arts and Crafts home by J. J. Blick in Pasadena

555 S Grand Ave, Pasadena 91105

Seller overseas. Tenants in place. Under contract in 6 days.

The challenge: A 1910 Arts and Crafts home by architect J. J. Blick that had to sell while the owner was abroad, with tenants living in the home. Easy for this to get complicated.

What I did: Handled communication across time zones, worked closely with the tenants, and launched with architectural photography and video that showed off the home's historic character.

  • 50+ showings in 6 days
  • Under contract in 6 days
  • $100K over asking
  • Sold $2,900,000
788 S Grand Ave, a 1924 Italian-style home in Pasadena at dusk

788 S Grand Ave, Pasadena 91105

A one-of-one home with a small buyer pool.

The challenge: A 1924 Italian-style home that architect Paul Loveland designed as his own residence and studio. An inverted floor plan, an Arroyo Seco setting, and century-old construction narrowed the buyer pool a lot.

What I did: Positioned it as a one-of-one Mediterranean retreat for design-driven buyers. The marketing leaned into craftsmanship and indoor-outdoor flow, so the inverted plan read as intentional, not a compromise.

  • 20+ private showings
  • All-cash buyer
  • 16-day close
  • Sold $3,800,000

More homes I've sold

My sales over $1 million

788 S Grand Ave, Pasadena, sold by Adolfo Aguirre
Pasadena788 S Grand Ave$3,800,0004 beds · 3 baths · 4,497 sq ftAll-cash buyer · 16-day close
555 S Grand Ave, Pasadena, sold by Adolfo Aguirre
Pasadena555 S Grand Ave$2,900,0006 beds · 4 baths · 3,927 sq ftUnder contract in 6 days · $100K over asking
1065 Locust St, Pasadena, sold by Adolfo Aguirre
Pasadena1065 Locust St$1,450,0003 beds · 2 baths · 1,997 sq ftUnder contract in 2 days · $150K over asking
2901 Fisk Ln, Redondo Beach, sold by Adolfo Aguirre
Redondo Beach2901 Fisk Ln$1,450,0004 beds · 3 baths · 2,161 sq ft
6313 Canterwood Rd, La Verne, sold by Adolfo Aguirre
La Verne6313 Canterwood Rd$1,245,0004 beds · 3 baths · 2,462 sq ft
1841 N Garfield Ave, Pasadena, sold by Adolfo Aguirre
Pasadena1841 N Garfield Ave$1,210,0003 beds · 2 baths · 1,615 sq ftExpired listing · under contract in 15 days · $46K over asking
14477 Badger Ln, Eastvale, sold by Adolfo Aguirre
Eastvale14477 Badger Ln$1,099,8885 beds · 4 baths · 3,294 sq ft

More recent sales

317 N 19th St, Montebello, sold by Adolfo Aguirre
317 N 19th St, Montebello$750,0003 beds · 1.5 baths · 1,127 sq ft
23738 Via Kannela, Santa Clarita, sold by Adolfo Aguirre
23738 Via Kannela, Santa Clarita$745,0002 beds · 2 baths · 1,236 sq ft
1308 Workman Ave, sold by Adolfo Aguirre
1308 Workman Ave$730,0003 beds · 1 bath · 1,022 sq ft
15727 Walbrook Dr, La Puente, sold by Adolfo Aguirre
15727 Walbrook Dr, La Puente$725,0004 beds · 1,132 sq ft
1224 Poplar St, San Bernardino, sold by Adolfo Aguirre
1224 Poplar St, San Bernardino$681,7506 beds · 3 baths · 2,687 sq ft
10510 Corley Dr, Whittier, sold by Adolfo Aguirre
10510 Corley Dr, Whittier$630,0004 beds · 2 baths · 1,616 sq ft
8901 Serapis Ave #24, Downey, sold by Adolfo Aguirre
8901 Serapis Ave #24, Downey$629,0003 beds · 3 baths · 1,604 sq ft
25526 Wagon Trail Ln, Menifee, sold by Adolfo Aguirre
25526 Wagon Trail Ln, Menifee$609,5005 beds · 2,156 sq ft

Sale prices and stories from adolfoaguirre.com and Adolfo Aguirre's credentials packet. Square footage approximate.

What changes this time

Not more of the same. A different plan.

Relisting with the same price, the same photos, and the same approach usually gets the same result. Here's what I'd change.

Last timeThe price felt like a guess.
This time

Pricing you can see the math on

I walk you through the comps, the competition, and appraisal evidence before we pick a number. Then I watch the market daily so we're never stuck at the wrong price.

Last timeThe photos didn't do it justice.
This time

Your home, shown at its best

An interior design consultation, a staging expert, and professional photography with movie-style lighting. Plus twilight and aerial shots, lifestyle video, and a 3D Matterport tour.

Last timeIt sat in the MLS and waited.
This time

I go find the buyers

Before launch, flyers and emails go to the top 100 brokers in the area. Then targeted Google and Facebook ads reach nearby buyers and buyers who can afford your price, and my team reaches out to prospective buyers up to two hours a day.

Last timeNot enough of the right people saw it.
This time

Everywhere buyers are looking

Ads on Zillow, Redfin, and Trulia, a custom property website, and ads on Facebook, Instagram, YouTube, and XiaoHongShu, so out-of-area buyers find it too.

Last timeYou were left guessing.
This time

You always know where you stand

Weekly updates with showing feedback and online stats, plus daily market updates. Call or text me anytime. You'll hear back.

Last timeYou felt locked in.
This time

Easy Exit, no lock-in

My listing agreement comes with an Easy Exit addendum. If I'm not earning your business, you can walk.

Staged living room in a Pasadena Craftsman sold by Adolfo Aguirre Great room with wood-beam ceiling at 555 S Grand Ave, Pasadena Outdoor patio at dusk at 788 S Grand Ave, Pasadena

Presentation

Buyers compare numbers. They fall for a feeling.

Online, every home gets measured by price, beds, and square footage. But the home a buyer remembers is the one they can picture their life in.

I don't just put your home online. I help buyers imagine living in it.

That means staging advice before a single photo is taken, a photographer who knows how to light a room, and a story about your home that gives buyers a reason to book the showing.

See what I'd change for your home

How I work

First, an honest answer. Then a plan.

My job isn't to talk you into relisting. It's to help you make an educated decision, and walk you through it from A to Z.

  1. We talk about what happened

    No blame. What showings looked like, what feedback came in, what price changes were made, and what you need now.

  2. I bring the data

    Competition analysis, comps, appraisal evidence, and what's actually selling near you right now.

  3. You get my honest opinion

    If selling doesn't make sense right now, I'll tell you. I don't over-promise and under-deliver.

  4. If it does, a step-by-step plan

    Pricing, prep, marketing, and timeline, all laid out before you sign anything.

Every listing gets it

My 22-point marketing system

This is what goes into relaunching a home that didn't sell the first time. Nothing is left to wait in the MLS.

Get my free review

Pre-market

  • Pricing: market value pricing, comparables, 3-angle pricing
  • Staging: appliance upgrades, furnishings, virtual staging
  • Imagery: daytime and twilight photos, aerial, lifestyle video
  • Virtual marketing: 3D Matterport, floor plans, private agent access

On-market

  • Online marketing: paid social, coming-soon launch, digital flyers
  • Referral network: emails to every licensed broker, broker's open
  • Signage at the property
  • Online SEO: Google ads, custom property site, MLS boost
  • Social media: Facebook, Instagram, YouTube, XiaoHongShu
  • Email campaigns: weekly to brokers, clients, and nearby neighborhoods
  • Feedback: daily market trends, weekly showing activity
  • Secure SUPRA lockbox with showing tracking
  • Buyer screening: only qualified buyers inside
  • ShowingTime scheduling, no overlapping appointments
  • Weekly open houses for traffic and in-person feedback
  • Daily market analysis to keep pricing at market value
  • Experienced negotiation on price and terms
  • Responsiveness from start to close
  • Online activity reports from Zillow, Redfin, Realtor.com and more
  • Trusted vendors: title, escrow, lenders, insurance

You've already been stuck once. Not this time.

My listings come with an Easy Exit addendum. It's rarely needed, but if you're not happy, you can opt out. I'd rather earn your business every day than hold you to a contract.

Terms are set out in the listing agreement and Easy Exit addendum. Ask me for a copy before you sign anything.

In their words

I'll let my sellers do the talking.

★★★★★
“I've worked with Adolfo twice, first when he helped us buy our home in 2021, and again to sell it and purchase a new one. Each time, he was knowledgeable, attentive, and strategic. He guided us through the selling process with clear advice on staging and pricing, resulting in a quick sale at our asking price. His understanding of the local market made the entire process smooth and stress-free. I always felt supported and well-informed. If you're looking for a professional, reliable agent who delivers, I highly recommend Adolfo.”
Christian NunezSeller and buyer
★★★★★
“Mr. Adolfo Aguirre is the most professional and best realtor agent both my brother and I use. With only a one-time open house showing schedule, he was able to sell our mother's house with multiple offers. In the process, he helps us to negotiate the terms and the prices in our favor. Also, he works hard to close the escrow for less than a month.”
William KimSeller
★★★★★
“Excellent service. Adolfo truly went above and beyond what we expected from a realtor. We are extremely happy with the results from the sale of our house. He was always in touch with us and responded to our calls and concerns right away. The entire experience felt smooth and stress-free. We would highly recommend him to anyone looking for a realtor. Thank you, Adolfo, for a job very well done!”
George JuarezSeller
★★★★★
“Adolfo was extremely helpful in assisting me sell my mother's home. He always communicated the progress he was making and was honest about any potential roadblocks he could foresee. The process was faster than expected and I believe we got the best deal due to his knowledge about the market and experience in the industry.”
Brandi OlooSeller
★★★★★
“Mr. Adolfo Aguirre was recommended by my brother. The whole process was explained and questions answered. His team was professional. When we listed the house the process went very smoothly with the effort of the team. He didn't even charge for therapy. lol At times things can be stressful but Adolfo got me thru. When selling a home you need someone knowledgeable of the process.”
John CarrollSeller
Portrait of Adolfo Aguirre, realtor with SERHANT. in Pasadena

Your Pasadena realtor

Hi, I'm Adolfo.

I'm a Pasadena-based realtor with SERHANT., licensed since 2019, with $53M+ in career sales and 50+ clients served across LA County and Orange County. A big part of my work is relaunching homes that didn't sell the first time, and homes that need a more thoughtful approach.

My approach is simple. I tell you the truth about your home, show you the numbers, and if it makes sense to move forward, I give you a step-by-step plan and keep you updated the whole way. My team and I can help you in multiple languages (Spanish, Mandarin, Japanese).

  • Expired & canceled listings
  • Historic & Craftsman
  • Luxury
  • Trust & probate
  • Divorce
  • Foreclosure
  • Relocation
  • Investment & multifamily

Areas I serve: Pasadena, Altadena, San Marino, South Pasadena, La Cañada Flintridge, Arcadia, Sierra Madre, Glendale, Eagle Rock, Highland Park, and the rest of Los Angeles County, plus Orange County.

Straight answers

Expired listing questions, answered

Why didn't my house sell?

In my experience it usually comes down to price, presentation, or exposure, and sometimes timing. The price was set off the wrong comps, the photos didn't show the home well, or the marketing stopped at the MLS. The good news is all of that can be fixed. In a free expired-listing review, I look at your listing history, feedback, and current comps, and tell you honestly which one it was.

Can I relist with a new agent right after my listing expires?

Generally, yes. Once your listing agreement has expired, you're free to hire a new agent and relist. Check your old agreement for a protection (or "safety") clause, which can still apply if you sell to a buyer the previous agent introduced. I'm happy to look at it with you, and for legal questions I'd recommend a real estate attorney.

My listing was canceled or withdrawn, not expired. Can I still switch agents?

It depends on your agreement. A withdrawn listing is off the market, but the listing agreement is often still in effect. A canceled listing usually means the agreement was ended. Confirm with your current brokerage where you stand. If you're still under contract with someone, I'll respect that and we can talk once you're released.

What is the Easy Exit agreement?

Easy Exit is an addendum to my listing agreement that lets you opt out if you're not happy. It's rarely needed, but you've already been stuck once, and I'd rather earn your business every day. I'll walk you through the exact terms before you sign anything.

Should I just lower the price and relist?

Not automatically. Price might be part of it, but if the real problem was the photos or the marketing, a price cut just leaves money on the table. Let's look at the data first, then decide.

Will buyers see that my home was on the market before?

Often, yes. The MLS keeps listing history and buyers' agents can see it. That's why a relaunch has to look and feel new: fresh pricing strategy, new photos, a new story, and real outreach. 1841 N Garfield Ave in Pasadena sat for six months with another agent with no offers. With a new plan it was under contract in 15 days with multiple offers and sold for $46,000 over asking.

Who is the best real estate agent in Pasadena for an expired listing?

The right agent for you is the one who can explain exactly why your home didn't sell and show you a specific plan to fix it. Here's what I bring: an average of 15 days on market versus 58 for the average agent, a 101% average list-to-sale price versus 93%, $53M+ in career sales, 50+ clients served, a real turnaround at 1841 N Garfield Ave (six months with another agent and no offers, then under contract in 15 days and sold for $46,000 over asking), a 22-point marketing system, and an Easy Exit agreement. Interview me and ask the hard questions.

Do you work with expired listings in Los Angeles County, Orange County, and other nearby counties?

Yes. I'm based here in Pasadena, and I serve all of Los Angeles County, Orange County, and nearby counties.

Do you help with trust, probate, divorce, or foreclosure sales?

Yes. These sales need extra care with timing, paperwork, and the people involved. I work with a network of trusted attorneys, escrow, title, and lenders, and I'll keep everyone updated so nothing falls through the cracks.

What's included in the free expired-listing review?

I look at your previous listing (price history, photos, description, days on market, and feedback), pull current comps and competition, and walk you through what I'd change and what I think your home can sell for. There's no cost and no obligation.

Can you help me in Spanish, Mandarin, or Japanese?

Yes. My team and I can help you in multiple languages (Spanish, Mandarin, Japanese).

Free expired-listing review

This time, let's get it sold.

I'll tell you why I think it didn't sell, what I'd do instead, and whether relisting makes sense right now. Call or text me anytime.

Get my free expired-listing review

Takes about a minute. I'll personally review your listing and follow up.